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Had a discussion last week with an Inventor that has had a string of rejections from company Y even though based on the ideas he has shown me you would think they would have shown interest. His presentation is short and concise. He has great graphics that show his ideas and...

Invention posting sites are gaining popularity, but do you gain any benefit from them? In my opinion these sites feed off of the Inventor’s hopes of getting discovered by a major player in their particular target market and making millions. The web is flooded with these websites...

Talking with an Inventor this week prompted me to write this thread. When you invent something you may have had to use outside help to get it into its current state. You had someone build a presentation, a mold, website, prototype, CADs, 3D model, sell sheet, video, animation,...

A sell sheet is basically your calling card to a company. It is used throughout all industries to show a company your products benefits. There is no one size fits all when it comes to sell sheets. The formatting can be anything you want it to be. They can be very professional...

How much time do you spend Watching QVC and HSN? You would be surprised how much you can learn taking time to watch and really look at how they try and pull the viewer into the benefits of the product verbally and visually. Look at the difference how they pitch the product when...

Okay, let’s face it we all have ideas we think are great and we want to see them get to market. For some reason when an Inventor has a bad idea they think if they explain it to you more and more it will make the idea better. It doesn’t. Just because your family and friends say...

PPA’s (Provisional Patent Application) can be a great tool when used properly, but in a large number of cases the Inventor does not get the full use of the PPA. Why? Because a large majority of Inventors rush to file a PPA without looking at the biggest disadvantage a PPA has,...

Here is a response I have had Inventors give when you ask them “What makes your product unique to stand out in the market?” And their response is ” Mines better.” They fail to elaborate any further as if that statement covers the question. It doesn’t. When asked that...

Have you met an Inventor that has an excuse for everything? Or at least a double standard. The rules only apply to you, not to them, because they are somehow special. No matter what the truth is about their product it is always someone or something else that caused them to not...

Keep in mind when a company says they have “interest” in your idea/product that does not mean go out and buy a new car, plan your Hawaiian vacation or quit your job. It means they are going to take a harder look at your idea/product and do their due diligence to see...